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PPL(Product Placement : 콘텐츠 내 상품 간접광고) 2023.07.15해당카페글 미리보기
PPL(Product Placement : 콘텐츠 내 상품 간접광고) 돈을 받고 영화나 TV드라마 속에서 특정 상품, 협찬 업체의 이미지, 명칭, 장소 등을 드라마의 일부로 자연스럽게 소화시켜 홍보해주는 간접 광고 기법을 말한다. PPL은 원래 영화제작 시 필요한 소품을...
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[Daily Listening for IELTS -159] Product placement on TV in EU 2007.12.01해당카페글 미리보기
Product placement on TV in EU Product placement is common on TV and in films in the US Advertising within television programmes will become more liberal after a decision by the European Parliament. Broadcasters in EU member states will...
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4/9 1st topic : What is product placement? 2017.04.02해당카페글 미리보기
through TV ads. This is one of the reasons advertisers rely more and more on embedded marketing, or product placement. Product placement is the practice of embedding products within a TV program or film as a way to promote those products...
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10. PPL (Product Placement) 제품 간접 광고 2017.03.01해당카페글 미리보기
신경에 거슬릴 수도 있고, 이러한 광고가 너무 잦아지면 시청자들은 불만을 토로하기도 한다. [RESPONSE] Talk about Product Placement on TV shows. on Korean TV shows, sometimes a product from a particular company is shown prominently on the...
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4월 1일 Topic - Product Placement 2011.03.27해당카페글 미리보기
1. Main Topic - Product Placement Debate Should product placement be allowed or banned? February 23, 2011 6:06pm In today’s never-ending struggle to garner press headlines and capture the public’s attention, the need for public...