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PPL(Product Placement : 콘텐츠 내 상품 간접광고) 2023.07.15해당카페글 미리보기
PPL(Product Placement : 콘텐츠 내 상품 간접광고) 돈을 받고 영화나 TV드라마 속에서 특정 상품, 협찬 업체의 이미지, 명칭, 장소 등을 드라마의 일부로 자연스럽게 소화시켜 홍보해주는 간접 광고 기법을 말한다. PPL은 원래 영화제작 시 필요한 소품을...
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[Daily Listening for IELTS -159] Product placement on TV in EU 2007.12.01해당카페글 미리보기
Product placement on TV in EU Product placement is common on TV and in films in the US Advertising within television programmes will become more liberal after a decision by the European Parliament. Broadcasters in EU member states will...
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10. PPL (Product Placement) 제품 간접 광고 2017.03.01해당카페글 미리보기
신경에 거슬릴 수도 있고, 이러한 광고가 너무 잦아지면 시청자들은 불만을 토로하기도 한다. [RESPONSE] Talk about Product Placement on TV shows. on Korean TV shows, sometimes a product from a particular company is shown prominently on the...
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4/9 1st topic : What is product placement? 2017.04.02해당카페글 미리보기
through TV ads. This is one of the reasons advertisers rely more and more on embedded marketing, or product placement. Product placement is the practice of embedding products within a TV program or film as a way to promote those products...
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4월 1일 Topic - Product Placement 2011.03.27해당카페글 미리보기
1. Main Topic - Product Placement Debate Should product placement be allowed or banned? February 23, 2011 6:06pm In today’s never-ending struggle to garner press headlines and capture the public’s attention, the need for public...
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November 8, 2005 (Topic: Product Placement) 2005.11.06해당카페글 미리보기
November 8, 2005 Debating Topic: PPL (Product Placement) In an effort to combat popular ad-skipping devices such as TiVo, advertisers are turning away from the standard television commercial and focusing on your cell phone and your...
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[3/9] Volkswagen Banks On Product Placement 2005.03.09해당카페글 미리보기
【 Volkswagen Banks On Product Placement 】 [LEAD-IN] 1. Volkswagen was the top sponsor at last weeks Berlin Film Festival. Its cars also stole the limelight as the German automaker flaunted its agreement with NBC-Universal to show its...
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입이트이는영어 2013년 9월 3일 : Product Placement 2013.09.02해당카페글 미리보기
20130903.mp3 Talk about a marketing strategy called product placement It’s not difficult to notice Korean brands in Hollywood movies or even in American TV shows. Do you think those products are accidentally put there jest because...
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6/28 (THUR) Product Placement ;PPL 2012.06.26해당카페글 미리보기
of vehicles, according to company officials, is brand awareness and the promotion of products, called “product placement” (PPL) “The impact of product placement is obviously pretty huge,” a Ssangyong official said. “But of course...
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A Look at Product Placement Advertisements(PPL) 2021.03.02해당카페글 미리보기
for? What is it? 2. What are some of the benefits of PPL? 3. What are some of the side effects of PPL? A Look at Product Placement Advertisements In our modern society, people are bombarded with hundreds of advertisements. Although...