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집중적으로 대응할 수 있다. The second problem is that most segmentation schemes are based on a wide variety of psychographic and demographic data, which although collected by surveys and other research, are not obviously related to...

usage, etc.) What about buyer behavior? Where, how, and when are they buying your products? What about psychographic information? Psychographic information can include the following: 1) any attitudinal information regarding how they...

at the bottom of this post) Assuming Flurry’s research director could personify Forbes’ reporters as a single psychographic profile, how would advertisers want to target us — who would we be? It turns out that the apps we couldn’t...

rather than stifle it. Demographic groups, such as “women 18-34” or “professional men”, gave way to psychographic groups like “mainstreamers” and “young aspirers.” They would no longer look at statistics, but try to understand...